<p>This is the first paragraph of your landing page where you want to draw the viewers in and quickly explain your value proposition.</p><p><strong>Use Bullet Points to:</strong><ul><li>Explain why they should fill out the form</li><li>What they will learn if they download</li><li>A problem this form will solve for them</li></ul></p><p>Short ending paragraph reiterating the value behind the form</p>